Your brand is not your company. Your brand is you. You will always be you and who God designed you to be.
Branding is not about logos you post on social media. It’s not about a perfect website. This is about you.
Become a Servant as You Develop Your Brand
When it comes to your business, you have to start thinking about you and how you can be a servant versus how you can just make a quick sale.
I work with entrepreneurs every single day on my team, and I’m so passionate about them knowing who they are and having the confidence in who they are. Then they are able to share their stories and victories.
If you are in an MLM or direct seller or you have a business where it’s all about relationships, this information is going to help you.
Think about your business as a bank account. If you open a checking account and don’t deposit anything into it, what happens when you want to withdraw some cash? You will go into a negative balance.
If you open up your business and you don’t build a relationship with anybody, it will look like your negative checking account. You deposit zero into your business and when you try to get something out of your business, it goes into a negative balance. There is nothing there to draw upon.
Don’t Lead With Your Product – Lead With Your Stories
If you lead with your product you are building your brand the wrong way.
You have so many stories and victories and you have so much to offer someone. Don’t go to someone without depositing anything into their emotional bank account.
If you haven’t deposited anything into their emotional bank account and you try to withdraw saying, “hey buy my product or why don’t you try my mascara” or whatever it is, you will get discouraged.
If all I see is your product and the pictures of your product I just scroll through that on social media and most people do the same.
It’s always going to be negative in your account if you lead with your product.
Every time you do that to the same person or the next person you will become more negative in the emotional bank account and that person blocks you or spams you and you begin to wonder why nobody wants to buy your product.
It’s because you never got to know them.
It’s turns people off about the business and it makes other people look bad who are in the same type of business.
You’re Branding You
This isn’t about logos. This is about what you have to offer someone. It’s so hard to come back from the negatives because you’ve instilled it on your facebook posts and your banner is everywhere saying the name of the business you’re in.
When you lead with your product, it shows that you don’t care about me and you don’t know my struggles. I know because if I do accept your message about your product, you’re going to send me another message and ask me if I’ve tried your other products like your mascara, or wrap, or whatever it is.
Are you making a deposit into the emotional bank account of those people you want to work with? If you’re in business, treat your business like you would want to be treated if someone else was doing a transaction with you.
You might go to the same store or the same restaurant if it’s an hour away because they gave you amazing customer service versus the one in town because they sucked.
An Example of a Great Experience
We buy people. We don’t go to a restaurant even if they have amazing food if you had a bad experience there. You don’t go back even if you love the food.
For example, in PA, where my fiance lives and where I’ll soon be living, there’s an amazing frozen yogurt place. It’s a long ways away from Jon’s house. They have other ones that are more local, but when we went to this one the first time, we walk in, and the guy was super awesome.
He was super friendly and asks how we’re doing that evening. And I say we’re celebrating my fiance’s birthday. He says “Oh get whatever he wants, it’s on me.” It was an amazing experience and he had me when he said free yogurt.
I go back to that yogurt store because of that experience. Not because of the company, but because of him.
Making Emotional Deposits to Build a Relationship
Stop making negative deposits and expecting people to join your groups. Stop adding them without permission to your group where you just sell. You can’t expect a positive withdrawal if they don’t have anything in their emotional bank account about you.
Here are six deposits you can make to build a relationship and build your brand.
1. Struggles. Post on FB or the social media of your choice about your struggles you’ve had. For example, with me, maybe I had a hard time working out that day and I was feeling defeated. I tell you about the struggle I was having that indirectly had to do with what I’m passionate about.
I’m not posting a picture of myself kissing my shakeology cup. I’m sharing what the struggle has done to change my life or what I’ve been able to overcome.
2. Victory. This is another way you’re depositing into your emotional bank account. After you talk about your struggles, you can share your victory in that situation.
3. Passion. What are you passionate about?
Every time you deposit something into people’s emotional bank account you’re building a relationship.
Now you’re in their emotional bank account with you just like the guy at the frozen yogurt place deposited an emotional experience in me. That one experience makes me want to go back to his place of business because he gave me free yogurt and his attitude was awesome.
Each time you do this, you’re building and you’re adding into their emotional bank account.
Every time you make a deposit into your bank account what happens? It grows.
It’s the same thing in business. Every deposit is an add on to their relationship with you.
4. Inspiration. Give them inspiration that’s about your own passion or about your victories.
Think about when someone makes you laugh. You’re all in. You want to go back to them every time because they made you laugh.
5. Cry. Have you ever been on one of my scopes where I’m telling a really deep story and I’ve cried? I may or may not have made you cry but you’re connecting with me.
I’ve never sold my product. But you know what I’m passionate about. You know what I stand for.
6. Belonging. People want to feel connected. They want to feel like best friends with you.
People on periscope would not be there with me if we didn’t feel like we were just hanging out somewhere. They would’ve left if I was trying to just sell products.
I’m sarcastic, I ramble and I talk real. That’s who I am. People want to be on periscope with me because we get each other. They feel like they belong because there’s something I’ve said that we can relate to each other about.
Don’t Sell-You Can Share
After you’ve made all those deposits you can make a withdrawal.
For example you can say I know that you struggle like I do in this particular area, do you want to join me in doing this too. I would love to help you. BOOM! Withdrawal.
When this happens it doesn’t make it a negative withdrawal. You’re not taking emotional things out, it’s just saying, “Hey, do you want to do this with me?”
As entrepreneurs we still over complicate it and overthink it. We forget we just want to be treated like humans.
Sometimes, when people start their business they put this business hat on and stop talking to people like they’re people. They stop talking to people like they would want to be talked to.
Make sure you’re not withdrawing before you deposit.
You can build your brand and have healthy relationships in business with your potential customers when you have several deposits from those 6 points above.
This is not about trying to trick or set people up. No. This is an honest relationship.
Live With Integrity
Live with integrity even if you feel like you will lose someone. God is good and if you’re faithful and you’re obedient, He’s going to bless your business.
If you lead with who you are and make those deposits that build relationships, you’re going to attract the right people.
This is how to build your brand, by being you. Don’t be someone you’re not.
You want to make deposits into other people’s emotional bank accounts every time because they want to get to know you. THE REAL YOU.
People want to know your struggles, your victories and your passion.
When people come to me to join my team they already know some of my struggles and some things I’m passionate about. They already know I’m engaged and getting married in June. I post those things and I’m real about them.
Most people want to be number one in their business and they don’t want to slow down and learn how to do business right. They go from signing up to selling and that is the wrong thing to do. They will feel like a failure as time goes on.
Are you ready to build your brand and build relationships in your business? These six tips will never fail. Leave me a comment and let me know how these steps helped you to move your business forward.